Marketing Review Pre-Screen
Last updated April 27, 2026
What it does
Cowork reads a draft tearsheet, deck, or marketing email against your firm's marketing rule playbook and the SEC's Marketing Rule guidance. It flags performance claims, hypothetical performance, testimonials, third-party rating language, and anything that needs CCO eyes before going out. First-pass triage that saves the CCO from being inbox-bound. The CCO still owns the decision; Cowork removes the volume.
Compliance note
This is a pre-screen, not a sign-off. Your CCO remains the approver of record. Document the human review step in your written marketing review policy — the AI pre-screen is an input, not a substitute.
What you need first
- ·A folder containing the draft asset
- ·A reference doc with your firm's marketing review policy and prior approved language
- ·(Optional) A reference doc with the SEC Marketing Rule plain-language summary your CCO trusts
The prompt
Pre-screen the draft tearsheet "{FILENAME}" in this folder against our marketing review policy and the SEC Marketing Rule.
Reference docs in this folder:
- marketing-review-policy.md (our internal policy)
- sec-marketing-rule-summary.md (the rule, plain-language)
- prior-approved-language.md (language the CCO has approved before)
For every claim or statement in the draft, classify it as one of:
- OK — within prior approved language, no issues
- WATCH — borderline, CCO should glance at it
- FLAG — must be reviewed before sending. Includes: performance claims, hypothetical/back-tested performance, testimonials/endorsements, third-party ratings, predictions of future performance, comparisons to benchmarks without proper disclosure.
Output a markdown file "{FILENAME}-prescreen-{date}.md" with three sections:
1. Summary: count of OK / WATCH / FLAG items.
2. FLAG items: each with the quoted language, the rule it triggers, and the prior-approved alternative if one exists.
3. WATCH items: same structure, with a short note on why it's borderline.
Don't make a "is this approved" judgment. Your job is to surface the items the CCO needs to see.What good output looks like
- ✓A summary the CCO can scan in 60 seconds
- ✓FLAG items with the quoted language and the specific rule cited
- ✓Suggested prior-approved alternatives where they exist
- ✓No false confidence — Cowork is not approving anything
Make it a Skill
Save as marketing-review-prescreen. Pair with a separate “marketing review policy” Skill that holds your house policy as durable knowledge. The CCO updates that one Skill when policy changes; the pre-screen Skill picks it up automatically.
Common pitfalls
- Don't auto-send. Whatever the pre-screen says, the human approval step stays. Document this in writing.
- Keep the policy doc current. If the CCO updates the policy, update the reference Skill. Otherwise the pre-screen drifts.
- Calibrate FLAG vs WATCH. First few runs, sit with the CCO and tune the threshold. Too many FLAGs and people stop reading; too few and the pre-screen isn't doing its job.